Monday, December 21, 2009

Redux: The December Hot Chocolate Crawl

Yesterday's December Hot Chocolate Crawl was a great success! We had more than 150 attendees, nearly doubling the size of the last crawl. With snow on the ground and a chill in the air it was perfect weather for an afternoon stroll across Soho and the West Village to sample a variety of hot chocolates.

We split into teams of 6-8 people, and each group was given one of four different routes to follow (all of which hit the same six locations but 4 different routes ensured that the crawl would be spread out across locations).

The following hot chocolate providers were included in the crawl:

Chocolate Bar
19 Eighth Avenue

City Bakery
3 West 18th Street, near 5th Avenue.

Jacques Torres Chocolate
350 Hudson at King Street (1 block South of Houston)

Marie Belle
484 Broome St, between Wooster St and West Broadway

Milk & Cookies Bakery
19 Commerce Street

132 Spring Street between Greene & Wooster

All locations were contacted in advance to let them know about the size of the crawl and to inquire whether they would like to offer NYC Food Crawl members a discount or special offer. City Bakery, Marie Belle, and Milk & Cookies Bakery chose to participate, but initial feedback from the crawl is that many of the locations were not prepared for the number of participants because their staff had not been informed by their managers to expect us.

Voting is still open for another day, so please use the scorecard to share your thoughts about the best hot chocolate in NYC. The winner will be announced soon and additional feedback and pictures will be posted, too. Hope you all had a great crawl!

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